KALCER: EKSPRESI BUDAYA POPULER DI ERA DIGITAL INDONESIA
Keywords:
kalcer, Budaya populer, Identitas Digital, Gen ZAbstract
Penelitian ini bertujuan mendeskripsikan dan menganalisis kalcer sebagai ekspresi budaya populer Generasi Z di Indonesia melalui representasi di media sosial, ekspresi identitas digital, serta hibriditas budaya global dan lokal. Fenomena kalcer berkembang di TikTok, Instagram, dan Twitter/X melalui fesyen, musik, bahasa, gaya hidup, dan praktik interaksi digital. Perkembangan tersebut menunjukkan adanya persoalan berupa negosiasi antara keaslian diri, tuntutan konformitas, pengaruh algoritma, serta masuknya budaya populer global terhadap pembentukan identitas generasi muda. Penelitian ini menggunakan paradigma konstruktivisme dengan metode kualitatif deskriptif-interpretatif dan observasi digital (netnografi) terhadap 600 konten media sosial selama 2023–2025. Analisis dilakukan melalui reduksi data, kategorisasi tema, interpretasi makna, dan triangulasi literatur. Hasil penelitian menunjukkan bahwa kalcer berfungsi sebagai ruang representasi diri, pembentukan identitas kolektif, validasi sosial, dan partisipasi budaya. Ekspresi kalcer terlihat melalui estetika fesyen, pilihan musik, penggunaan bahasa campuran, serta interaksi digital. Sebanyak 62% konten menunjukkan perpaduan unsur global dan lokal yang membentuk identitas budaya glocal. Penelitian ini menegaskan bahwa kalcer bukan sekadar tren gaya hidup, melainkan praktik budaya yang memungkinkan Gen Z mengolah pengaruh global menjadi ekspresi lokal. Penelitian berikutnya dapat mengamati perkembangan kalcer pada komunitas dan platform digital yang lebih spesifik.
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